Trade Marketing Manager Job Opportunity at AzamPesa

WE’RE HIRING

TRADE MARKETING MANAGER

AZAMPESA | DAR ES SALAAM | FULL-TIME

Responsible for positively influencing sales drivers to deliver AzamPesa’s volume growth ambitions. This role involves building brand awareness, developing marketing plans, leading customer engagement, and aligning campaigns to business goals to help realize the company vision.

Qualifications:

  • A bachelor’s degree in Business, Finance, or a related field is required.
  • Membership in relevant professional bodies and certifications in marketing or sales are an added advantage.

Skills & Experience:

  • Minimum 5 years in sales and marketing, preferably in telecom or banking.
  • Strong leadership, branding, and trade marketing experience required.
  • Self-motivated, analytical, and experienced in mobile money market dynamics.

Responsibilities:

  • Brand Strategy & Campaign Execution: Develop and implement integrated marketing plans, branding initiatives, and creative campaigns in collaboration with internal teams and agencies. Ensure brand messaging consistency across print, digital, and social media channels.
  • Customer & Market Engagement: Build relationships with customers, manage social media engagement, organize events, and monitor brand performance across regions. Act as a brand champion while gathering feedback for ongoing improvements.
  • Retail Activation & Trade Visibility: Plan and execute trade marketing strategies including merchandising, promotions, and retail execution standards (ODVV?). Supervise agencies, manage distribution of promotional materials, and ensure brand presence in retail outlets.
  • Sales Alignment & Reporting: Work closely with sales teams to set clear KPIs, coach teams on branding goals, and align trade marketing plans with business objectives. Monitor performance and generate reports to track campaign impact and sales growth.

DEADLINE: 18TH JUL 2025

CLICK the link below for CV submission

Best Offers from around the Globe !.

How to Apply:

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More About AzamPesa:

AzamPesa is a mobile money service operating in Tanzania, established by AzamPesa Tanzania Limited, a part of the prominent Bakhresa Group. It provides a platform for users to conduct a wide array of financial transactions conveniently through their mobile phones. These services include the fundamental ability to send and receive money across different mobile networks, as well as facilitating cash deposits and withdrawals at a widespread network of agents. AzamPesa also streamlines bill payments for utilities, government services, and specifically for other services within the Azam Group, such as Azam TV and Azam Ferry. Additionally, users can easily purchase airtime and perform bank-to-wallet and wallet-to-bank transfers, enhancing financial accessibility.

A key differentiator for AzamPesa is its emphasis on affordability, notably advertising free money transfers between AzamPesa users. The service can be accessed through a user-friendly mobile application available on both Android and iOS, which supports self-registration and features like fingerprint authentication. Alternatively, users can utilize a USSD code (*150*08#) for transactions. AzamPesa also supports merchant payments through its “Lipa Hapa” service and a Tap Payment Card, aiming to promote digital commerce. By focusing on accessibility, convenience, security, and lower transaction costs, AzamPesa strives to increase financial inclusion across Tanzania and encourage the adoption of digital payment solutions.

Registration for AzamPesa is designed to be straightforward. Users can self-register via the mobile application by providing their phone number and National Identification Authority (NIDA) number. For those who prefer in-person assistance, registration is also available through authorized AzamPesa agents located throughout the country, where NIDA verification may involve fingerprint scanning. As the first independent Tanzanian mobile money operator, AzamPesa leverages the established brand trust of the Bakhresa Group to promote its services and drive the adoption of digital financial transactions among Tanzanians, offering incentives for both consumers and merchants to embrace digital payments.