Measurement Marketing Manager at Capitec Bank Stellenbosch, South Africa

Do You Live and Breathe Marketing Data? Capitec Bank Wants You!

Are you a data-driven marketer with a passion for proving ROI and driving business growth? We’re looking for a Measurement Marketing Manager to join our team in Stellenbosch, South Africa. This is a chance to lead the charge in a role that is crucial to the success of our marketing initiatives.

At Capitec Bank, we’re focused on building a brand that earns our clients’ trust. We believe in simplifying banking and empowering people to take control of their financial lives. This is a unique opportunity for an expert in marketing measurement to make a tangible impact and help us grow.

What You’ll Be Doing

As the Measurement Marketing Manager, you’ll be the go-to expert for all things data and analytics. Your main goal is to ensure our marketing efforts are not only effective but also measurable and optimized for growth.

Your responsibilities will include:

• Architecting and implementing robust measurement frameworks and technology solutions.
• Tracking, analyzing, and optimizing marketing effectiveness for both our Business and Retail Banking divisions.
• Focusing on key metrics like conversion tracking, attribution modeling, and marketing ROI.
• Empowering our teams with data-led insights that drive strategic decisions.

What We’re Looking For

The ideal candidate for this role is a seasoned professional with a sharp analytical mind and a passion for technology. We’re looking for someone with:

• Experience: A minimum of 7 years in digital marketing, marketing measurement, analytics, or growth marketing.
• Technical Expertise: Strong proficiency in platforms like Google Analytics (GA4) and Google Tag Manager. You should also be comfortable with BI tools such as Tableau or Power BI, and have experience with customer data platforms (CDPs) and marketing automation tools.
• Skills: Excellent analytical, communication, and problem-solving skills are essential. You should also have solid SQL skills.
• Education: A relevant degree in Digital Marketing or Marketing is required.

If you’re ready to be the data-driven force behind our marketing success, we encourage you to apply. A clear criminal and credit record is a prerequisite for this position.

We can’t wait to see how you’ll help us become the best bank in the world!