Digital Product & eCommerce Content Strategist at Accenture Cape Town

Join Our Team: Digital Product & eCommerce Content Strategist (Enterprise)

Are you a content strategist with a knack for turning words into revenue? We are seeking a Digital Product & eCommerce Content Strategist to own the content strategy and writing for our enterprise-level web, mobile, and commerce portals. This is an opportunity to directly impact user experience and drive business growth through compelling, data-driven content.

What You’ll Be Doing

You’ll be a key player in scaling product content across multiple brands and markets. Your responsibilities will include:

• Driving Strategy: Setting the content strategy for product-listing and product-detail pages (PLP/PDP), category pages, and navigation. You will define voice and messaging frameworks to increase click-through rates and conversions.
• Writing for Impact: Writing and editing at scale, creating persuasive headlines, benefit-led bullets, and microcopy that guides users and drives sales.
• Optimizing Content: Partnering with optimization and analytics teams to run A/B and multivariate tests, using insights to iterate content for measurable lifts.
• Collaborating: Working daily with UX, SEO, Design, and Engineering to ensure content is delivered on time for sprints and release trains.

What You’re Bringing

We are looking for a mid-level professional with a proven track record in enterprise-level content.

Requirements:

• Experience: 5+ years in content strategy and product content writing for enterprise-scale web, mobile, and/or commerce portals.
• Skills: Demonstrable skills in information architecture, structured content, and persuasive, conversion-oriented writing.
• Knowledge: A strong grasp of SEO for commerce and experience collaborating in Agile product teams. You should be able to present content rationale using data and customer insights.
• Technical Proficiency: Experience with enterprise CMS and marketing stacks, ideally with a background in Adobe Experience Manager (AEM), Adobe Target, or Adobe Campaign.

Bonus points if you have experience with large product catalogs, multi-locale content operations, and familiarity with accessibility standards.

This role is for a strategic thinker and a hands-on writer who understands that every word has a purpose. If you’re ready to make a significant impact with your content expertise, we encourage you to apply. Please include a portfolio with your application that showcases your best work, including any before/after examples or test results.