Brand Ambassador & Events Co-ordinator at Core Group Sandton, Gauteng

Brand Ambassador & Events Co-ordinator – Wearables & Sports Products

Location: Sandton, Gauteng
Employment Type: Permanent
Posted: 17 October 2025

About Core Group
Core Group represents some of the world’s leading consumer technology brands across Sub-Saharan Africa. Through its iStore Head Office, the company delivers innovative solutions that connect people, technology, and experiences.

Role Overview
Are you passionate about fitness, sports, and wearable technology? Core Group is looking for a Brand Ambassador & Events Co-ordinator to bring Apple Watch experiences to life across South Africa. This role combines event planning, brand representation, and community engagement to deliver authentic, high-energy activations. You will manage the full event lifecycle — from strategy and logistics to on-site execution and social content creation.

Key Responsibilities

• Develop and execute a 12-month calendar of Apple Watch activations in partnership with communities, gyms, races, and retail teams.
• Build and maintain strong relationships with event organisers, fitness clubs, and partner brands for premium placement opportunities.
• Manage event logistics: supplier bookings, staffing, demo devices, signage, and budgets.
• Represent the brand at events, showcasing Apple Watch features in real time.
• Capture and create authentic photo and video content for digital channels.
• Generate qualified leads, drive iStore App downloads, and create seamless customer experiences.
• Track, analyse, and report on event performance, engagement, and ROI.
• Collaborate with cross-functional teams to align in-store and online campaigns around events.

Minimum Requirements

• Relevant degree in Sport Science/Biokinetics, Marketing, Communications, or Event Management.
• 2+ years of hands-on events coordination or production experience.
• Active involvement in endurance or fitness communities (running, cycling, gym, Hyrox, etc.).
• Valid driver’s licence with willingness to travel nationally and work weekends.
• Strong operational skills in planning, budgeting, logistics, and partner management.
• Confident and credible presence at events with brand storytelling skills.
• Mobile content creation capabilities (photo/video editing, short-form content).
• Familiarity with the Apple ecosystem (Apple Watch, Fitness+, iPhone) is a plus.
• Comfortable using analytics and reporting tools (UTM, Meta/TikTok/YouTube/GA4).

Why You’ll Love Working With Us

• Be at the heart of the Apple Watch fitness community in South Africa.
• Work on exciting, high-energy events nationwide.
• Join a passionate, creative team that values excellence, engagement, and authentic experiences.

This is your chance to combine your love of fitness and technology while representing one of the world’s most iconic brands in a dynamic, fast-paced environment.