Marketing Analyst at Datafin Recruitment George, Western Cape

Now Hiring: Marketing Analyst in George

Are you a data-driven marketer with a passion for turning numbers into actionable insights? Our client, a leader in the intersection of insurance and technology, is looking for a talented Marketing Analyst to join their team in George, Western Cape. This is your chance to play a key role in optimizing marketing strategies, reducing acquisition costs, and driving sales.

What You’ll Do:

• Develop Dashboards: Create and maintain marketing and operational performance dashboards using Power BI, Qlik, and Excel.
• Analyze Data: Integrate and analyze data from diverse sources, including Google Analytics 4, various social media platforms, and internal CRMs.
• Build Models: Develop acquisition models and performance reports to measure marketing effectiveness and predict future outcomes.
• Provide Insights: Turn complex analytical findings into clear, data-driven recommendations for the marketing team and key stakeholders.
• Collaborate: Work closely within a fast-paced, data-focused team culture that values simplicity and effective collaboration.

What We’re Looking For:

• Technical Skills: Proven experience with Power BI, including advanced use of DAX and M-code. You should also have strong competency in Excel and a working knowledge of Google Analytics 4. Experience with Qlik is highly desirable.
• Analytical Mindset: The ability to confidently handle and combine data from multiple sources, build predictive models, and identify key trends.
• Communication: Excellent communication skills to present insights clearly and effectively.
• Cultural Fit: An alignment with a data-driven, fast-paced, and collaborative work environment.

If you’re ready to use your analytical skills to redefine how a business approaches marketing, we encourage you to apply. This is a unique opportunity to contribute to a company that is innovating its industry.